O que é a janela de atendimento do WhatsApp?
Em termos técnicos, The time-bounded customer-service period that begins or refreshes when a user messages a business and affects which message types can be sent without an approved template.
Por que isso é importante?
Isso é importante porque The window shapes handoff, automation, follow-up, and cost behavior. Ignoring it causes rejected sends and broken customer journeys.
Como funciona
O sistema funciona assim: Inbound user messages create or extend the period. Systems track the last qualifying message and choose free-form replies or approved templates under current policy.
Exemplo técnico
Exemplo: A support agent sends a troubleshooting reply inside the window. After it closes, re-engagement may require an approved utility or marketing template.
Notas de implementação
Notas técnicas: Store timestamps consistently, account for webhook delay, do not guess eligibility, and verify current window and pricing rules because policy changes.
