¿Qué es un template de WhatsApp?
En términos técnicos, A pre-approved message structure used to initiate or continue certain WhatsApp conversations, with categories including utility, authentication, and marketing.
¿Por qué es importante?
Es importante porque Templates make business-initiated messaging predictable and policy-compliant. Category, country, delivery, and current Meta pricing affect cost and approval.
Cómo funciona
El sistema funciona así: Create a template in WhatsApp Manager or API, assign category and language, submit it, manage revisions, and send approved versions with typed parameters.
Ejemplo técnico
Ejemplo: A utility template confirms an appointment, an authentication template delivers a one-time code, and a marketing template announces an opted-in offer.
Notas de implementación
Notas técnicas: Use accurate categories, opt-in, localized variants, stable parameter order, sample values, quality monitoring, pacing, opt-outs, and current country pricing.
