The AI CRM for the retail industry

Connect customers, ecommerce, stores, orders and service in a single operation. Frontline keeps the context up to date and works together with your team by WhatsApp, email, calls and web chat.

Claude Opus 4.8

Claude Opus 4.8

TRUSTED BY
500FacephiAntarkaLatitudMarco500FacephiAntarkaLatitudMarco

RETAIL

The brain of your omnichannel operation

01

A CRM for customers, orders and stores

Model customers, products, carts, orders, stores, deliveries, returns and memberships with the fields and relationships of your operation. Frontline adapts to your business and connects with the systems you already use.

Return
DEV-1842

Order #10391 · size change

Customer
Lucía Méndez
State
Under review
Reason
Size change
Channel
Physical shop:
Received
16 Jul 2026
Responsible
After-Sales
02

The complete memory of each client

WhatsApp, email, calls, web chat, purchases, visits, deliveries and returns are united in a single timeline. Each team understands what happened and what the next step is.

Google Calendar

Confirmed online purchase

12 Abr

Lucía completes an online purchase and the order is associated with her profile.

03

Max works on your operation

Prioritize abandoned carts, delayed orders, inquiries, returns and repurchase opportunities with an assistant that operates on the real context of your CRM.

Claude Opus 4.8

04

An AI agent who helps you choose what to buy

Recommend clothes according to style and occasion, help find the correct size, answer questions about stock and accompany the purchase until the order.

Agent Summary

Maya · fashion advisor

Active · responds in ~3s

WhatsAppInstagramMessenger

Consultations

2.148

Sizes

684

Orders

384

Accompanied purchases · 7 days

The data model

A CRM that molds to your operation

[01]
Create field

Field name

Total Amount

Field type *

Formula
Text
Number
Formula

Custom fields

Tailor every field to capture exactly what you need to track.

[02]
Companies10 fields
nombre
text
dominio
url
industria
select
owner
relationship
empleados
number
Contacts14 fields
nombre
text
empresa
relationship
email
email
teléfono
phone
lifecycle
select
Deals8 fields
empresa
relationship
etapa
select
valor
currency
cierre
date
owner
relationship
Membresías15 fields
cliente
relationship
amount
currency
estado
select
renovación
date
plan
select
Many to many

Relationships between objects

Link objects to each other and model any data structure.

[03]
CRM Data Action

Action

Change Record Type
Search Records
Search by ID
Create Record
Update Record
Delete Record
Change Record Type

Workflows on your data

Automate decisions on the most reliable dataset in your operation.

[04]
DealStandard
Company
relationship
Stage
select
Amount
currency
Close date
date
Owner
relationship
ContactStandard
Title
text
Channel
select
Company
relationship
Email
email
Phone
phone
CompanyStandard
Industry
select
Employees
number
Domain
url
Owner
relationship
Region
select

Objects and record types

Model companies, contacts, deals and anything else, with flexible types.

Everything you need to operate retail with AI

Google Calendar

Google Calendar

Confirmed online purchase

Lucía completes an online purchase and the order is associated with her profile.

Activities

Bring every customer interaction into one clear, always-current timeline.

Reports

Decisions about an always-current operation

Request reports in natural language and converted sales, orders, customers, service and returns into dashboards ready to operate and share.

Claude Opus 4.8

Build

Omnichannel sales and operation

View sales, orders, channels, average ticket and recurrence in a dashboard created on the live data of your CRM.

CRM FOR AI AGENTS

Your retail operation, available for Claude and your coding agents

Expose customers, products, orders, stores, returns, and workflows as API tools and commands so your agents can work with real permissions and context.

Claude
Codex
Cursor
Hermes

Deals

crm.agent.ts
// generado por tu agente
import { FrontlineObject, Contact, Deal } from "@frontline/sdk"
 
export default function PipelineAgent() {
return (
<FrontlineObject
label="Deals"
groupBy="stage"
>
<FrontlineObject.Field name="company" type="text" />
<FrontlineObject.Field name="amount" type="number" />
<FrontlineObject.Field name="channel" type="text" />

Enterprise security and partnerships

SOC 2, CASA Tier 2, and an official Meta Business Partnership. Frontline also delivers an enterprise-grade platform with full permission management, RBAC, SSO, and governance.

SOC 2 and access control

We meet the highest standards of security, availability, and confidentiality to protect your data.

AICPA SOC

CASA Tier 2 verified

Independently assessed against the Cloud Application Security Assessment framework for app and data handling.

Tier 2CASACertified

Meta Business Partner

Direct access, priority support, and official best practices for WhatsApp Business API.

Zonamerica
“An AI agent on WhatsApp made visitor registration 10x faster, with 100% of data captured.”
Martin DovatCEO, Zonamerica

Frontline FAQ for Retail

Do you have another question? You can schedule a demo.

Get started with Frontline today