The AI CRM for automotive and dealerships

Connect leads, clients, inventory, test drives, quotes, reservations, deliveries and after-sales in a single operation. Frontline keeps each opportunity updated and works together with your advisors by WhatsApp, email, calls and web chat.

Claude Opus 4.8

Claude Opus 4.8

TRUSTED BY
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AUTOMOTIVE

The commercial brain of your automotive company

01

One CRM for your entire dealership operation

Model leads, clients, vehicles, appraisals, test drives, opportunities, quotes, reservations and deliveries with the fields and relationships of your automotive company. Frontline adapts to your commercial process and coexists with your DMS and inventory.

Test drive
Test SUV Urban

Mariana López · 24 Jul, 11:30

Vehicle
SUV Urban
State
Confirmed
Customer
Mariana Lopez
Date
24 Jul 2026
Advisor
Sofía MartínezSofía Martínez
Next step
Prepare unit
02

The complete memory of each client

WhatsApp, email, calls, inquiries, test drives, quotes, reservations, deliveries and after-sales are united in a single timeline. Each advisor understands what happened, what was promised, and what the next step is.

Google Calendar

Scheduled commercial consultation

12 Abr

Mariana schedules a conversation to compare versions, availability and commercial conditions.

03

Max works on your operation

Prioritize new leads, unanswered quotes, pending test drives, reservations and deliveries with an assistant that operates on the real context of the CRM and prepares the next action for each advisor.

Claude Opus 4.8

04

An AI agent for maintenance and after-sales

I responded to requests such as “I want to do bodywork and paint for my car”, asked for the vehicle information, provided guidance on the service and coordinated the next step with the workshop.

Agent Summary

Maya · Maintenance

Active · responds in ~3s

WhatsAppInstagramMessenger

Consultations

1.032

Diagnostics

286

Shifts

124

Coordinated services · 7 days

The data model

A CRM that molds to your operation

[01]
Create field

Field name

Total Amount

Field type *

Formula
Text
Number
Formula

Custom fields

Tailor every field to capture exactly what you need to track.

[02]
Companies10 fields
nombre
text
dominio
url
industria
select
owner
relationship
empleados
number
Contacts14 fields
nombre
text
empresa
relationship
email
email
teléfono
phone
lifecycle
select
Deals8 fields
empresa
relationship
etapa
select
valor
currency
cierre
date
owner
relationship
Test drives15 fields
lead
relationship
vehículo
relationship
estado
select
fecha
date
asesor
relationship
Many to many

Relationships between objects

Link objects to each other and model any data structure.

[03]
CRM Data Action

Action

Change Record Type
Search Records
Search by ID
Create Record
Update Record
Delete Record
Change Record Type

Workflows on your data

Automate decisions on the most reliable dataset in your operation.

[04]
DealStandard
Company
relationship
Stage
select
Amount
currency
Close date
date
Owner
relationship
ContactStandard
Title
text
Channel
select
Company
relationship
Email
email
Phone
phone
CompanyStandard
Industry
select
Employees
number
Domain
url
Owner
relationship
Region
select

Objects and record types

Model companies, contacts, deals and anything else, with flexible types.

Everything you need to sell more vehicles with AI

Google Calendar

Google Calendar

Scheduled commercial consultation

Mariana schedules a conversation to compare versions, availability and commercial conditions.

Activities

Bring every customer interaction into one clear, always-current timeline.

Reports

Decisions about an always-current dealership operation

Request reports in natural language and converted leads, inventory, test drives, quotes, reservations, deliveries and after-sales into dashboards ready to operate and share.

Claude Opus 4.8

Build

Marketing and deliveries

View opportunities, quotes, units, closings and deliveries in a dashboard created on the live data of your CRM.

CRM FOR AI AGENTS

Your automotive company, available for Claude and your coding agents

Expose leads, clients, vehicles, opportunities, test drives, reservations and authorized workflows through APIs, tools and commands so that your agents work with permissions and real context.

Claude
Codex
Cursor
Hermes

Deals

crm.agent.ts
// generado por tu agente
import { FrontlineObject, Contact, Deal } from "@frontline/sdk"
 
export default function PipelineAgent() {
return (
<FrontlineObject
label="Deals"
groupBy="stage"
>
<FrontlineObject.Field name="company" type="text" />
<FrontlineObject.Field name="amount" type="number" />
<FrontlineObject.Field name="channel" type="text" />

Enterprise security and partnerships

SOC 2, CASA Tier 2, and an official Meta Business Partnership. Frontline also delivers an enterprise-grade platform with full permission management, RBAC, SSO, and governance.

SOC 2 and access control

We meet the highest standards of security, availability, and confidentiality to protect your data.

AICPA SOC

CASA Tier 2 verified

Independently assessed against the Cloud Application Security Assessment framework for app and data handling.

Tier 2CASACertified

Meta Business Partner

Direct access, priority support, and official best practices for WhatsApp Business API.

Zonamerica
“An AI agent on WhatsApp made visitor registration 10x faster, with 100% of data captured.”
Martin DovatCEO, Zonamerica

Frontline Automotive FAQ

Do you have another question? You can schedule a demo.

Get started with Frontline today