A CRM that builds itself and remembers everything.
A personal AI agent for every team member.
Scale your team with an AI workforce.
Automate processes end to end.
Connects with the tools you already use.
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50 Claude CRM Skills
Your playbook to building the perfect CRM for your business using Claude.
Get the guideCase studies and success stories.
Latest insights and product updates.
Learn more about Frontline's features.
Start building with the Frontline API.
Security, compliance, and data privacy.
Guide
50 Claude CRM Skills
Your playbook to building the perfect CRM for your business using Claude.
Get the guideFrontline vs Clienty
Frontline is a powerful agentic CRM platform built for extensible data, AI workers, apps, Artifacts, and multichannel customer operations. Clienty is a simple turnkey sales CRM designed for Latin American SMEs that want implementation, training, and automated follow-up.
Claude Opus 4.8









Direct answer
Which CRM fits your team?
Frontline is the clear choice for teams that need a powerful custom data model, agentic development, apps, Artifacts, Max, and an AI workforce that grows with the business. Clienty is better suited to LATAM SME owners who want a simple CRM delivered ready to use with hands-on implementation, seller training, and conventional lead follow-up.
Why teams choose Frontline
Three reasons to consider Frontline as your Clienty alternative
Clienty optimizes for simplicity and service. Frontline gives growing teams a much more powerful foundation that agents, operators, and developers can extend without outgrowing the CRM.
Frontline scales beyond a turnkey sales process
Model custom objects, relationships, permissions, and operational workflows instead of limiting the business to a preconfigured prospect-management method.
Frontline makes development agentic
Configure in natural language and build with CLI, MCP, Claude, Codex, Custom Tools, Custom Apps, and Artifacts instead of depending on conventional APIs and webhooks for every extension.
Frontline connects AI to every customer channel
Max and an AI workforce operate across WhatsApp, email, calls, meetings, live chat, Slack, CRM data, and connected systems.
Detailed comparison
Frontline vs Clienty, side by side
Compare the operating model, channel depth, AI capabilities, integrations, implementation, and packaging—not just a checklist of features.
Core architecture
Personal AI
Agentic development
Implementation
Automation
Commercial model
Best fit
| Evaluation areaFeature | FrontlineAI CRM & AI AGENTS | ClientyTurnkey SME sales CRM |
|---|---|---|
| 01Data model | Custom entities, fields, relationships, permissions, and processes configured in natural language. | A simple lead and customer CRM organized around prospect capture, assignment, follow-up, tags, and reports. |
| 02Core architecture | A powerful extensible data model, Max, AI workforce, Workflows, Custom Apps, Custom Tools, and Artifacts on one shared customer context. | A turnkey SME sales CRM with automated follow-up, WhatsApp, email, landing pages, reports, and onboarding services. |
| 03WhatsApp | WhatsApp 1:1 chats, groups, Coexistence, CRM memory, agents, campaigns, and sequences. | Centralized WhatsApp conversations, bulk sends, and prospect follow-up are documented as core SME workflows. |
| 04Personal AI | Max supports every user across work surfaces with CRM context, apps, Artifacts, and background tasks. | The reviewed sources emphasize conventional automation, templates, and chatbot-led prospect capture rather than a personal AI agent. |
| 05Agentic development | Agentic development through natural-language configuration, CLI, MCP, Claude, Codex, Custom Apps, Custom Tools, Artifacts, and REST API. | APIs and webhooks are documented for integrations, while the core experience remains a ready-made CRM configured by the Clienty team. |
| 06Implementation | Conversational configuration with self-serve and assisted adoption paths. | Turnkey implementation, data import, weekly training, and hands-on seller enablement are central to the offer. |
| 07Automation | AI-first Workflows across CRM, channels, files, APIs, calls, meetings, and operational systems. | Automated tasks, reminders, messages, lead assignment, email campaigns, and simple follow-up. |
| 08Commercial model | Free plan; CRM & Max Standard starts at $30 per month. | Public pages describe plans typically including three users, unlimited contacts, no minimum contract, and paid additional users; current exact pricing should be confirmed. |
| 09Best fit | Growing teams that need an extensible agentic customer platform. | LATAM SMEs that want a simple sales CRM delivered ready to use with training and support. |
Where the choice gets practical
Compare the operating model, not just the feature list
Frontline gives the business room to evolve
Frontline supports a rich custom data model and connected operational workflows. Clienty intentionally favors a simpler prospect and sales process for SMEs that want minimal setup decisions.
Explore Frontline AI CRMFrontline makes customization agentic
Frontline lets teams describe, build, and extend CRM through Max, Claude, CLI, MCP, Custom Apps, and Artifacts. Clienty relies more on turnkey configuration and conventional APIs or webhooks.
Explore Frontline WorkflowsFrontline gives every rep Max
Max helps with inboxes, meetings, reminders, connected actions, apps, Artifacts, and background work. Clienty's reviewed sources focus on seller training and automated follow-up rather than personal AI.
Meet MaxFrontline connects WhatsApp to a broader operating system
Frontline links WhatsApp groups, Coexistence, agents, campaigns, and sequences to the full CRM model. Clienty centralizes WhatsApp for a simpler SME lead-management process.
Explore WhatsApp integrationA headless CRM for your AI agents
Frontline runs without a UI: every object, workflow and action lives as an API, MCP tool or CLI command. From UI to code, your agents operate your CRM directly.
Enterprise security and partnerships
SOC 2, CASA Tier 2, and an official Meta Business Partnership. Frontline also delivers an enterprise-grade platform with full permission management, RBAC, SSO, and governance.
SOC 2 and access control
We meet the highest standards of security, availability, and confidentiality to protect your data.

CASA Tier 2 verified
Independently assessed against the Cloud Application Security Assessment framework for app and data handling.
Meta Business Partner
Direct access, priority support, and official best practices for WhatsApp Business API.

“With Frontline, we were able to automate key sales processes much earlier than expected. Our best AI agent outperformed several human consultants.”
Frontline vs Clienty FAQs
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