Today we're announcing that Frontline builds your CRM for you. Instead of spending weeks configuring objects, pipelines, and automations, you describe your business and Frontline assembles a complete CRM —companies, people, deals, and tickets— then keeps it up to date automatically from your calls, email, and WhatsApp.
More than 5 million customer conversations run every week through tools that don't talk to each other. Teams copy data by hand, forget to log notes, and make decisions with incomplete information. We believe the CRM should work for you, not the other way around.
A CRM that builds itself
As Frontline learns from your operation, the data model gets richer. Records are created and updated on their own, deals move through stages based on what actually happens in conversations, and every interaction is linked to the right person and company.
Most teams abandon their old CRM entirely within the first few weeks, because there's nothing to maintain: the heavy lifting is already done.
Max and your AI workforce
Max is the personal AI agent built into Frontline. It lives inside your CRM, reads your email and WhatsApp, drafts replies, researches accounts, and runs scheduled tasks for every rep. Alongside Max, you can deploy an AI workforce that sells and supports across every channel.
- Keeps records up to date with no manual work.
- Replies and follows up over WhatsApp, email, calls, and web chat.
- Researches accounts and briefs your team before every meeting.
- Runs full workflows, not just isolated steps.
What's next
We'll keep expanding what Frontline can do for your team: more native integrations, more capable agents, and an even more flexible data model. Our goal is simple: to turn the CRM from a chore into an advantage.
Start free today, no credit card required, and let Frontline build your CRM in minutes.
