What is a WhatsApp Template?
A pre-approved message structure used to initiate or continue certain WhatsApp conversations, with categories including utility, authentication, and marketing.
Why is this important?
Templates make business-initiated messaging predictable and policy-compliant. Category, country, delivery, and current Meta pricing affect cost and approval.
How it works
Create a template in WhatsApp Manager or API, assign category and language, submit it, manage revisions, and send approved versions with typed parameters.
Technical example
A utility template confirms an appointment, an authentication template delivers a one-time code, and a marketing template announces an opted-in offer.
Implementation notes
Use accurate categories, opt-in, localized variants, stable parameter order, sample values, quality monitoring, pacing, opt-outs, and current country pricing.
