What is a WhatsApp Flow?
A structured, multi-screen experience that runs inside WhatsApp so a business can collect input and guide a user through a task without an external page.
Why is this important?
Flows reduce friction for appointments, qualification, onboarding, support intake, and forms while keeping the user inside the conversation.
How it works
A Flow defines screens, components, navigation, validation, and an optional data endpoint. A message launches it and the business processes the structured response.
Technical example
A clinic launches a booking Flow, collects service and time preferences, validates availability, and writes the confirmed appointment to the CRM.
Implementation notes
Version schemas, validate server input, secure data exchanges, handle endpoint errors, preserve idempotency, and keep a fallback conversational path.
