What are AEO and GEO?
AEO optimizes content for direct answers. GEO optimizes content so generative systems can retrieve, understand, cite, and synthesize it accurately.
Why is this important?
Discovery increasingly happens through generated answers. Clear entities, extractable answers, evidence, and machine-readable structure improve accurate reuse.
How it works
Publish direct definitions, stable URLs, descriptive headings, source-backed claims, structured data, internal links, crawlable HTML, and consistent entity language.
Technical example
A glossary page answers a question in the first paragraph, exposes schema, links primary sources, and provides a canonical Markdown representation.
Implementation notes
Do not stuff questions or manufacture consensus. GEO terminology is evolving, and no technique guarantees inclusion in generated answers.
