“With Frontline we were able to automate key sales processes far sooner than expected. Our best AI agent reached 5% effectiveness, outperforming several human consultants in our network.”
About IGA
IGA is one of the region's leading gastronomy schools, with more than 25 years of experience training chefs, entrepreneurs, and culinary professionals through a hands-on, experience-based approach.
The challenge
IGA handles a high volume of prospective-student inquiries every day across WhatsApp, Instagram, and Messenger, its main sales entry points. Behind every inquiry sat a complex, highly manual process: answering initial questions, understanding interest in each course, qualifying intent, following up commercially, generating student files, registering them in the academic systems, sending contracts, and coordinating across multiple internal tools.
Even though the process was structured, it relied heavily on human intervention, and that created three challenges:
- Speed: response times weren't always immediate, which directly impacted conversion.
- Scalability: as demand grew, the sales team became a bottleneck.
- Fragmented data: lead information wasn't always captured in a structured way, limiting visibility and follow-up.
IGA needed a way to scale the operation without compromising quality or growing the team.
The solution
With Frontline, IGA deployed an AI agent designed to operate directly inside its communication channels and run the entire sales process end to end. The agent doesn't just respond: it executes. From the first interaction it builds a conversational flow that guides the user based on their intent, working as a dynamic funnel inside the chat.
- Talks to leads in natural language
- Identifies needs and routes them to the right course
- Collects structured data
- Automatically registers leads in IGA's own CRM
- Generates student files
- Completes academic enrollment
- Issues and sends contracts
- Follows up on and verifies payments
- Requests additional information when needed
- Coordinates onboarding materials
If a conversation drops off, the agent picks it back up automatically. It also triggers personalized follow-ups and reactivates leads who didn't complete the process. The system runs 24/7 and escalates seamlessly to human agents when needed.
The results
- End-to-end sales automation
- Structured lead capture in the CRM
- Significant reduction in operational workload
- Immediate response times across every channel
- Better lead-to-student conversion
- Scalable growth without adding headcount
Beyond efficiency, the experience improved dramatically: every prospect gets immediate, personalized, and consistent attention at any time.
