Consi Studio replaced a fully manual booking process with an AI agent that manages scheduling, payments, and client communication in real time.
About Consi Studio
Consi Nicola has more than 10 years of experience as a professional makeup artist, having worked with over 400 brides throughout her career. Driven by her passion for the craft, she founded Consi Studio, a makeup studio located in Carrasco, Montevideo, where she works alongside a team of artists trained in her own technique and style. Today the studio offers services for brides, social events, and professional training, positioning itself as a growing brand in the industry.
The challenge
As the business grew, so did the complexity behind every booking. What looked like a simple question —“Do you have availability?”— actually triggered a long, manual, highly coordinated process. Each new client required understanding the service they needed, identifying their preferred artist, checking availability across several calendars, and often suggesting alternatives when the desired slot wasn't free.
Even when a slot was found, the process didn't end: they had to confirm internally with the artist, validate the booking with the client, request a deposit, verify payment, log the appointment, send reminders, and then secure the final payment. On top of that came managing cancellations, rescheduling, and constant updates across multiple calendars. All of this was done manually by two people, who were also answering a high volume of messages.
The problem became even more obvious outside business hours: messages piled up, response times grew, and potential clients were lost simply due to delays. Adding more artists meant more calendars to manage, increasing operational complexity even further. Consi Studio had scaled demand, but its operation was still fully manual.
The solution
To solve it, we designed and implemented Maca, an AI agent that integrates directly into the studio's operation. Maca doesn't replace a single task: it takes over the entire workflow.
- Responds to clients in real time, understanding their needs and preferences
- Accesses the team's availability to propose concrete time slots
- Automatically books and blocks slots while a reservation is in progress
- Manages the entire booking flow: coordinates with the artist, confirms the appointment, and handles payments
- Verifies deposits, follows up on pending payments, and sends reminders
- Manages cancellations and rescheduling, updating calendars in real time
- Ensures the final payment is completed and all information is recorded
All of this happens conversationally, within the same channel where the client first reached out, with no friction and no need for manual intervention. Behind the scenes, Maca connects calendars, syncs data, and executes critical tasks that previously required constant human coordination, eliminating errors and guaranteeing operational consistency.
The results
- 270+ conversations handled in the first week with no human intervention
- Instant response times, even outside business hours
- Elimination of scheduling conflicts thanks to centralized availability
- Significant reduction in the team's manual workload
- Scalable operation without increasing administrative load
Most importantly: Consi Studio went from a manual, hard-to-scale operation to a system that lets it grow without increasing administrative load. What once depended on constant coordination now runs automatically, orderly, and in real time.


